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| Local SEO 2020 |
A complete Guide and Tips to remember for Local SEO in 2020
(Google My Business)
Search trends are changing day by day. Users trends towards instant searches, searching for any products and services they needs quick and fast connections and answers - Local SEO plays a vital role here.
One out of two customer land up contacting the top listings in local searches and Google My Business plays a vital role.
According to Google Trends " Near Me" keywords and search queries has dramatically increased.
Do You Know - 76% of People Search for Something Nearby on their Smart Phone
What is Google My Business?
Google My Business is a Free Online Tool By Google to help Businesses and organizations to build their online presence and allow them to serve best in local markets. Consumers can easily find best service in local and contact the business by visiting store via direction, call the business or visit the website. Reviews for the business can be posted. Ratings help us identify the quality and lot more.
Features of Google My Business -
Insights - GMB insights help us to find the keywords being searched for related to our GMB and niche. Search by views and search by maps. It helps us to target more specific community and keywords to gain better results. Posting Photos images, content, events etc will gain more boost to the GMB Listing.
Posts - Regular posting on different articles and updates related to business keeps user attracted towards the Google My Business listing and updated. User searching for the niche finds it relevant and gets solution to the problems. Content is always the king and SERP loves it, so make sure to stay updated and keep regular user interactions to stand out of the crowd and gain attention.
Booking - Booking via website visit and call can be generated via Google My Business. A user searching for service of product might find the best listing and can easily connect with the business by call / visit the store or visit web option.
Reviews - Google My Business provides consumers an option to rate the business and reviews play a vital role in ranking of GMB. Depending upon user experience one can write a review and give stars out of 5 to rate the business.
Q&A - Question and answers is another source of asking questions to the listing and the business can also post answers related to it. Example a bakery store selling cakes and user wants to know if online payments are accepted then a question can be posted by user which is then answered by business. This particular question and answer is visible to public to helps upcoming traffic to easily read and understand.
Photos - Google photos bring great reviews to the listing and high traffic. Infographics and images of the actual business will attract more consumer.
Events - People love to meet experts and get guidance by face to face interaction rather than online deals. Its great to post events nearby and get your business a high growth and reach.
Offers - User looking for immediate solutions lands upto Google My Business to get quick and perfect solution and if you listing has offer which is best as compared to market and as per user requirements then its very sure that you have surely cracked the deal.
Getting Started with Google My Business
Hope you all have by now learned the benefits of having a Google My Business listing and how to work on it.
Below are the steps to Create Your Own Google My Business in just 6 simple steps
Step 1 - Login to the Google account of your business or the one you wish to associate with Google My Business Listing.
Step 2 - Go to Google My Business and click manage now.
Step 3 - Enter the name of the business
Step 4 - Enter the address of your business and select the service area.
Step 5 - Select the category that best fits your business.
Step 6 - Enter your company's contact information.
Your are now done with Google My Business Account.
Note - The only thing you need to do which is important is that once you entered the address it will ask you to verify. To Verify a post card with a numerical code will be sent to the registered address for verification. Apply for the code and once received please open GMB listing and enter the code to verify. Thats it you are good to go with the Google My Business setup.
Njoy your listing now.
panu
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